Gurugram: Balancehero India, the operator of the fintech platform True Balance, has announced the appointment of Ashish Aggarwal as its new Chief Marketing Officer (CMO). Aggarwal is a seasoned professional with more than 12 years of experience who brings expertise from prominent roles at companies like BharatPe, Snapdeal, Navi, and Statiq. Prior to this appointment, he led Growth and Marketing at Statiq, an EV charging company.
At BharatPe, Aggarwal played a significant role in the success of PostPe. His work at Snapdel and MakeMyTrip strengthened his reputation as a growth leader, known for implementing high-impact marketing initiatives. An alumnus of BITS Pilani, he aims to leverage his data-driven marketing strategies to enhance Balancehero’s vision of financial inclusion. Commenting on his appointment he stated that joining Balancehero India offers him a unique opportunity to drive strategic growth in a rapidly evolving fintech landscape. His focus will be on scaling the company’s outreach and strengthening its foothold in underserved markets.
Souparno Bagchi, COO of Balancehero India, praised Aggarwal’s appointment, emphasizing his deep understanding of the digital ecosystem and its alignment with the company’s goals of innovation and growth.
Headquartered in Gurgaon, Balancehero India is a subsidiary of Balancehero Korea. The company operates True Balance, an RBI-licensed digital lending and payments app. It caters primarily to the financially underserved population in India, offering small loans, mobile recharges, and other financial services. With a mission to bridge the credit gap for over a billion Indians, True Balance is at the forefront of India’s fintech revolution.
