Bengaluru, 20 Apr, (CXO Media) : Ice cream brand Dairy Day is looking to digitize its front-end sales as part of its retail footprint expansion to touch Rs 1000 crore in revenue.
One of the largest candy and cone manufacturers plans to expand into Tier 2 and Tier 3 cities abd double its retail footprint in 3 years.
Dairy Day has deployed Agentforce Sales and Agentforce Service from Salesforce to ensure all sales capabilities are there in a single platform.
This is helping Dairy Day with real-time market visibility, track its freezer inventory and create a connected ecosystem with stronger feet on the street.
The Agentforce platforms also cater suitable with the unique demands of Dairy Day’s seasonal business.
“As we push towards our next milestone, Salesforce will remain central to how we grow, engage our customers abd lead in the markets we serve,” informs Venkateswaran Krishnamoorthy, CTO, Dairy Day Ice Cream.
The AI-powered CRM platform can help Dairy Day build the operational backbone needed to scale with speed, precision and a customer-first approach.
“We are excited to be part of Dairy Day’s journey as it builds one of India’s most loved Ice cream brands,” concludes Aditi Sharma, RVP & Head of Consumer & Manufacturing Industry segment, Salesforce India.
