Mumbai: Mitali Laungani has been appointed as AVP Brand Marketing & Communications at Nykaa. In her new role, Mitali Will be part of Nykaa’s brand leadership.
This will be part of Nykaa’s storytelling, integrated marketing and communications agenda. This will help Nykaa expand its omnichannel presence and strengthen consumer connect across beauty and lifestyle categories.
Mitali will lead brand marketing, social media strategy and content-led growth in high-velocity consumer and media ecosystems. Earlier Mitali served JioHotstar as Director Marketing where she contributed to brand building in a digital entertainment environment.
Prior to that Mitali had served as Lead – Social Media, Associated Director at Amazon MX Player. Mitali had served initially in agency-side brand work with Equus Red Cell and Publicis Group.
Mitali also served at Chernin Asia Media with leading film personalities including Ranveer Singh, Ayushmann Khurana, Arjun Kapoor and Parineeti Chopra.
