Mumbai,May 25(CXO Media): Shriram General Insurance (SGI) has partnered with Piramal Finance to improve access to insurance solutions, particularly across semi-urban and rural markets.
Under the partnership, SGI will offer its wide range of insurance products across 701 branches of Piramal Finance spanning 26 states and over 13,000 pin codes.
The partnership aims to create seamless and convenient access to protection solutions across diverse geographies by combiningSGI’s long-standing industry experience, customer-centric approach, and the trust it has built over the years with Piramal Finance’s innovative ‘High Tech + High Touch’ approach.
Piramal Finance manages Assets Under Management (AUM) of over Rs 1,00,000 Cr and operates a distinctive phygital model combining high-touch engagement across 13,000+ pin codes with high-tech capabilities including machine learning models, agentic AI tools and real-time dashboards.
Shriram General Insurance manages assets worth Rs14252 Cr across with 69 lakh live policies. The company operates 289 branches with an employee strength of 4293 across India.
“We believe this partnership will play a meaningful role in deepening financial protection, driving greater awareness, and delivering enhanced value to customers in emerging markets where insurance penetration remains low,” informed Aftab Alvi, Executive Director and CMO, Shriram General Insurance Company.
“Insurance penetration remains low across many parts of India, especially in smaller towns particularly in semi-urban and rural markets and there is a need for simpler and more inclusive protection solutions,” added Jairam Sridharan, MD & CEO, Piramal Finance.
