Mumbai: Bandhan Life Insurance has announced the appointment of Maneesh Mishra as its Chief Product and Marketing Officer (CPMO). In this role, Mishra will lead product design, management, and marketing, playing a key role in driving the company’s growth and innovation agenda.
With over two decades of experience in the life insurance industry, Mishra has expertise in product development, sales strategy, bancassurance, and distribution partnerships. Mishra’s previous roles included Head of Sales and Product Strategy at IndiaFirst Life Insurance, where he designed sales frameworks, channel strategies, and product lifecycle management processes. At HDFC Life, he played a crucial role in new product development and category sales growth.
A pharmacy graduate from B. N. College of Pharmacy, Mishra also holds a Master’s in International Business from Symbiosis Institute of Foreign Trade.
Bandhan Life Insurance is actively expanding its product portfolio, including Unit Linked Insurance Plans (ULIPs), term plans, and savings products, to cater to evolving customer needs. The company’s focus remains on customer-centric insurance solutions, and Mishra’s leadership is expected to further enhance product innovation and market competitiveness.
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