Mumbai: Quick commerce startup Zepto has announced the launch of Zepto Atom, a premium data insights subscription aimed at consumer brands in India. Built to challenge the dominance of legacy multinational players in the country’s Rs. 1,000+ crore consumer analytics market, Zepto Atom leverages in-house technology to provide real-time, hyperlocal, and actionable intelligence to its partners.
- Hyperlocal Insights at PIN-Code Level
One of Zepto Atom’s key features is its PIN-code-level analysis, allowing brands to measure their market share and performance across India’s fragmented neighborhood economies. Marketers can identify demand gaps or growth opportunities in specific areas—for instance, pinpointing weak performance in a suburb like Western Hyderabad—and receive cues to optimize pricing, marketing, or distribution.
- Real-Time Sales and Conversion Metrics
The platform also offers live visibility into sales data, refreshing every minute. Brand partners gain access to real-time metrics such as customer impressions, product sales, and conversion rates. This allows businesses to adapt swiftly to changing consumption patterns, recalibrating campaigns or adjusting stock keeping units (SKUs) based on current data.
- Advanced Behavioral Analytics
Zepto Atom also dives deep into customer behavior, offering insights on repeat purchase patterns, product affinity, funnel-stage performance, and visibility across key app touchpoints like homepage listings and search results.
With Zepto Atom, the company aims to empower brands to make faster, smarter, and more localized decisions in India’s rapidly evolving consumer landscape.
