Bengaluru: Myntra has partnered with Google Cloud to introduce a new AI-driven feature called ‘Dream Room Inspirations,’ aimed at transforming the way Indian consumers shop for home decor. Powered by Google’s Imagen 3 AI model on Vertex AI, this tool makes home furnishing more interactive and personalised.
Visualising Decor Through AI
The Dream Room Inspirations feature allows users to select their preferred room type—such as bedroom or living room—and choose from a variety of interior design themes like Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner. Once selected, the AI generates visually rich, high-quality room inspirations aligned with the customer’s tastes and space preferences. This seamless blend of inspiration and product discovery aims to simplify the journey from visualisation to purchase.
Addressing the Rising Demand for Home Decor
As the home decor segment sees exponential growth in India, Myntra is capitalising on the trend. In 2024 alone, more than 20 million Indian users shopped online for home decor. The company’s Home category has witnessed 60% year-on-year (YoY) growth, with subcategories like Living & Decor and Kitchen & Appliances experiencing over 100% YoY growth.
To meet the rising demand, Myntra has expanded its home portfolio by 70% YoY, now offering over 500,000 styles from more than 1,700 brands. The platform has introduced approximately 40,000 new selections each month, catering to evolving consumer preferences.
With ‘Dream Room Inspirations,’ Myntra aims to position itself at the forefront of the AI-driven retail revolution in India’s home and lifestyle category.
