The company is funding the expansion through its previously announced Rs 2,800 crore investment in India. A significant share of this spending will go into setting up micro warehouses that store frequently ordered items closer to customers, helping reduce delivery time. The service mainly covers everyday goods such as groceries, fresh produce, personal care products and household supplies, categories that drive repeat demand in quick commerce.
Amazon said more than 16,000 farmers will be connected to its sourcing network as part of the expansion. The company aims to enable direct sourcing of fruits and vegetables through its seller ecosystem, a move that could help improve supply consistency while widening market access for growers.
The planned rollout comes at a time when India’s quick commerce market is seeing rapid expansion, with companies investing in dense last-mile infrastructure to shorten delivery windows. The push into smaller cities suggests that competition is moving beyond major metros, as companies test demand in tier-II and tier-III locations where online grocery adoption has been rising steadily.
