New Delhi: US-based direct selling major Amway plans to invest $12 million (around Rs 100 crore) in India over the next three to five years to expand its physical retail footprint across the country. The investment aims to enhance distributor capabilities, boost customer engagement and strengthen the company’s presence in one of its fastest-growing markets.
Announcing the plan during his maiden visit to India, Amway President and Global CEO Michael Nelson said the new investment will primarily go towards developing stores where business owners can interact with customers, conduct training, and showcase Amway products.
“We are committing an additional $12 million investment focused on stores around the country,” Nelson said.
Highlighting India’s growing importance, Nelson noted that Amway has invested $140 million in the country so far, including in four R&D laboratories and a shared services organisation. The company, which has completed a decade of manufacturing in India, is also looking to enhance exports from the country.
Nelson described India as a market with “great potential” and said it is currently among Amway’s top 10 markets globally, with expectations to climb into the top three in the coming years. He attributed this growth outlook to India’s entrepreneurial spirit, innovation and strong consumer focus on health and wellness.
Emphasising the shift in consumer behaviour post-pandemic, Nelson said Indian consumers are now more conscious about personal health, aligning well with Amway’s core focus on nutrition, skincare, home care and wellness products under its flagship Nutrilite brand.
Also Read –
Retail Giant Costco Establishes Global Capability Centre in Hyderabad
