New Delhi, May 8, (CXO Media): Indian adtech unicorn InMobi has acquired US-based MobileAction in a move that signals the company’s bigger push into AI-driven advertising and Apple’s fast-growing iOS ad ecosystem ahead of its expected IPO plans.
The deal gives InMobi access to MobileAction’s app marketing and analytics platform, which is widely used for Apple Ads, App Store Optimization (ASO) and mobile growth campaigns.
MobileAction works with brands including Google, Meta, DoorDash and Priceline.
Apple’s advertising business has also been expanding rapidly, making the iOS ecosystem a key battleground for adtech firms.
InMobi said the acquisition would help brands improve user acquisition, campaign targeting and app visibility using AI-led insights and analytics. MobileAction’s platform currently tracks more than 90 million ad creatives, 6 million keywords and over 5 million apps globally.
The deal also strengthens InMobi’s international business at a time when the company is preparing for a stock market listing. Earlier reports suggested the company has been in talks with investment bankers for a possible IPO.
The acquisition follows several major financial developments at InMobi over the past year. In December 2025, the company’s founders bought back a significant stake from SoftBank, reducing the Japanese investor’s holding to below 8%.
InMobi also raised $350 million in debt financing from investors including Varde Partners and Elham Credit Partners. For FY25, the company reported a sharp reduction in losses while revenue grew to Rs 470.9 crore.
With this acquisition, InMobi is positioning itself more aggressively in the global AI advertising and mobile app marketing market as competition intensifies across the adtech sector.
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