New Delhi, Apr 22, (CXO Media): Shadowfax has launched a new digital logistics platform aimed at small sellers and direct-to-consumer (D2C) brands. The company introduced the platform, called Shadowfax 360, on April 21, 2026, as part of its strategy to expand its merchant base beyond large enterprise clients.
With coverage across more than 15,000 pincodes and operations in over 2,500 cities, the platform focuses on simplifying shipping access for small and mid-sized businesses that often face entry barriers in organised logistics networks. The company has removed minimum order volume requirements, allowing early-stage sellers and independent brands to onboard without committing to large shipment volumes.
Shadowfax has also introduced a flat-rate billing model that replaces variable weight-based pricing structures commonly used by logistics firms. This approach is expected to reduce billing disputes and improve cost predictability for small merchants managing thin margins.
The platform integrates with widely used e-commerce systems such as Shopify and WooCommerce, enabling sellers to connect their online stores directly with logistics services. A self-service onboarding system allows businesses to begin shipping operations without extended manual verification processes.
As part of the rollout, Shadowfax has deployed an AI-driven return-to-origin (RTO) predictor designed to assess the probability of order returns before dispatch. High return rates remain a significant cost factor for D2C businesses in India, particularly in categories such as fashion and consumer goods.
The launch reflects increasing competition among logistics technology providers to capture India’s expanding SME and D2C segment, which has grown alongside the rise of online retail and independent digital storefronts. Companies in the sector are focusing on automation, predictive tools, and simplified pricing models to attract smaller merchants and build recurring shipment volumes.
