Tata Group’s Croma has appointed Shibashish Roy as its new Chief Executive Officer & Managing Director, effective April 1. Shibashish, who has over 20 years of experience in Tata Group companies, was named CEO in November 2024 and worked alongside outgoing Managing Director Avijit Mitra during a transition period that concluded in March 2025. Shibashish has been instrumental in expanding Croma’s market presence and improving its customer service approach across different sales channels.
Naveen Tahilyani, Chairman, Infiniti Retail Ltd. said:
“Shibashish has been transitioning into the role of CEO & MD over the past five months, following the succession plan announced late last year. I thank Avijit for his active participation during this transition as well as his efforts over the past several years and wish him the very best. I am certain Shibashish’s digital-first approach and passion for customer engagement will drive Croma to great heights, and I look forward to working with him.”
Shibashish Roy, Chief Executive Officer & Managing Director, Infiniti Retail Ltd. said, “I am grateful for the Board’s trust and thankful to Mitra, who laid the foundations that guide our journey forward. We are in an exciting phase as we expand in major markets, grow our presence in Tier 2/3 cities, and leverage digital to deliver innovative omnichannel experiences for our customers.”
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