Bengaluru: Cloud-based video creation platform Invideo has entered into a strategic partnership with Google Cloud to integrate advanced generative AI models into its video production workflow. The collaboration aims to make video creation faster, simpler, and more accessible for creators, marketers, and businesses globally.
The partnership will embed Google Cloud’s multimodal AI technologies including Gemini 2.5 Pro, Imagen, and Veo 3 directly into Invideo’s platform. These models will automate several stages of the creative process, from scriptwriting and storyboarding to generating lifelike visuals and producing high-definition videos. By leveraging Google’s infrastructure, Invideo seeks to streamline the traditionally complex video production process into an end-to-end “prompt-to-video” experience.
Invideo, which already provides cloud-based tools for creating ads, explainers, and short films, expects the integration to reduce production time significantly. The company says users will be able to move from concept to ready-to-publish videos without requiring technical expertise or manual editing.
According to Sanket Shah, Co-founder and CEO of Invideo, the partnership aligns with the company’s vision of simplifying video production through technology. He said the collaboration with Google Cloud will help make professional-grade video creation more efficient for a wider audience.
Karan Bajwa, President of Asia Pacific at Google Cloud, noted that the initiative demonstrates how AI-driven platforms can transform content creation and expand access to production tools globally.
The collaboration reflects a broader industry trend where AI integration is reshaping media and content production, reducing creative bottlenecks and enabling scalable video generation across digital platforms.
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