New Delhi: Samsung is stepping up investments in India’s artificial intelligence ecosystem while continuing its participation in the government’s production-linked incentive (PLI) schemes, JB Park, President and CEO of Samsung Southwest Asia.
Marking three decades of operations in the country, Park said India holds “tremendous” long-term potential and is expected to emerge as one of Samsung’s leading global markets as economic growth and per capita income rise.
Samsung is participating in the Electronics Manufacturing Component Scheme and has applied for incentives for display modules. Park credited policy support from the Ministry of Electronics and Information Technology for strengthening local manufacturing and making Made-in-India products more competitive.
However, he ruled out any plans to list Samsung India on domestic stock exchanges, stating that an IPO is not under consideration.
The company is now preparing for what Park described as its “next leap” in India through AI-led transformation. Samsung plans to shift a large part of its engineering focus from conventional software development to AI-driven engineering, leveraging India’s strong talent pool.
Its R&D centres in Bengaluru and Noida serve as key global hubs for mobile software, AI, IoT and wireless technologies, making India Samsung’s second-largest R&D base after South Korea.
With India sales crossing Rs 1 lakh crore, Samsung sees significant growth opportunities through premiumisation across mobile phones and consumer electronics, even as lower average selling prices currently limit India’s share in its global revenues.
