The acquisition comes as consumers increasingly shift toward staples such as millets, cold-pressed oils, natural sweeteners and minimally processed foods. Safe Harvest, founded in 2009, sells cereals, pulses, flours, spices, honey and cold-pressed oils and works with more than 100,000 farmers through Self Help Groups and Farmer Producer Organisations.
For Wingreens, the acquisition strengthens its presence beyond sauces and snacks into the daily staples category, a segment experiencing rising demand among urban consumers seeking healthier food options. The company already owns beverage brand Raw Pressery, acquired in 2021, and the latest deal adds another health-focused brand to its portfolio.
Wingreens recently closed its Series D funding round led by investor Ashish Kacholia with participation from Alchemy Fund, taking its total capital raised to Rs 556 crore. The company said the fresh funds will be used for distribution expansion, supply chain integration and product innovation.
Wingreens reported revenue of Rs 362 crore in FY26, up from Rs 289 crore in FY25. At the same time, losses narrowed compared to previous years, indicating improving operational performance as the company expands in India’s competitive packaged food sector.
