Bengaluru: Tata Group-owned BigBasket is planning to roll out a 10-minute food delivery service across India by March 2026, marking its formal entry into the fast-growing quick-commerce food segment. The company recently piloted the service in Bengaluru, with plans to expand to 40 dark stores in the city by July 2025. These compact, neighborhood-based warehouses are critical to the fulfillment strategy, enabling last-mile delivery of selected food items within 10 minutes.
BigBasket aims to replicate this model across major Indian cities as it scales up to 1,000–1,200 dark stores by the end of 2025, up from the current 700. The move comes as more platforms enter the quick-service food market, which has grown beyond instant grocery delivery to include hot meals, snacks, and beverages.
Unlike its competitors, Blinkit, Zepto, and Swiggy which partner with third-party restaurants, BigBasket is limiting its food offerings to in-house brands. The menu will primarily feature products from Tata-owned Starbucks and Qmin (the gourmet arm of Indian Hotels Company). This brand-focused approach aligns with the group’s broader digital retail strategy.
Vipul Parekh, co-founder of BigBasket, said the company aims to deepen engagement with existing users while attracting new ones through a seamless integration of food and grocery delivery. As of now, only a small percentage (5–10%) of customers combine food items with grocery baskets. The company expects this to grow as familiarity with the model increases.
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